Bridgwater Branch of the Future refit takes shape

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Nestled in the north-west corner of Somerset, Jewson Bridgwater is undergoing a massive transformation. 

The branch, which is spread out over nearly two acres, is being kitted out as part of a major refit and modernisation, which will set the standard for the new look Jewson branches of the future. 

“It’s in development, but for me the branch of the future means offering everything that the builder wants with a layout and a set-up to enable us to give fantastic service to our customers,” said Andy Jordan, Regional Managing Director for the South West. 

After some challenging years, the time is ripe, he added, to inject some new life into the location, which will boast a massive 483sqm shop floor, an increased tool hire offering, a huge increase in category ranges, sustainable LED lighting, a meeting room for customers and even a hot food offering. 

“Twenty years ago, Jewson Bridgewater was a very successful generalist merchant and I’m confident we have a real chance at discovering that magic again with this relaunch, putting the customer back at the heart of what we do, with the right team in place.” 

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The new branch will be headed up by manager Richie Rich. 

“To have this located in Bridgwater it’s an absolutely fantastic opportunity,” he said. 

“I think it’s great to have something to shout about, Bridgwater is a growing town there’s lot going on and the opportunity is there for the taking. 

“Exciting is the key word it’s not often you get a blank canvas to work from.” 

As part of STARK UK’S Trust in Better Q1 Regional Roadshows, the ten Jewson pillars of the strategy were reinforced, with focus areas including improved product ranges and putting our branch teams at the centre of the business. 

Investment in new and improved branches is also a key factor, shaped by our leadership team’s visits overseas to our European business units – taking the best ideas from countries like Finland, Germany and Sweden and injecting some of those features and best practice into our UK business. 

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One of those features which Richie is looking forward to is an improvement to the branch’s loading service. 

“We have the opportunity to have an undercover loading area,” he explained, “with two doors – an entrance and exit for customers with plenty of room to park. It’s a great selling point through the winter months – even in the summer when it’s nice to get out of the heat.” 

“We know our customers and what’s important to them and I’m excited to see many of our ideas coming to life at Bridgwater. Once they’re up and running, as we finalise our preparations for opening our doors for business again, I’ll be sure to tell you all about more of the improvements we’ve made for the great tradespeople in the area.” 

According to Andy, the new-look branch in Bridgwater – designed to improve our customer journey from the minute they set foot on the property – “will set the standard” for all future branches that undergo major refits.

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